HighLevel Pricing Calculator
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“How Much Does HighLevel Cost” – In the fast-paced world of digital marketing, all-in-one platforms like HighLevel (GoHighLevel) have revolutionized how agencies operate. Whether you’re a marketing agency, SaaS entrepreneur, or freelancer managing multiple clients, HighLevel offers a consolidated solution to streamline your operations—from CRM to funnels, automation to client portals.
But the burning-question on everyone’s mind is:
“How much does HighLevel cost in 2025?”
In this article, we’ll break down every cost tier, what each plan includes, hidden charges, optional add-ons, comparisons with competitors, and insider tips to help you determine if HighLevel is worth the investment.
What is HighLevel?
HighLevel is a powerful marketing-automation and CRM-platform designed+primarily for agencies. It integrates multiple tools such as:
- Sales funnels
- CRM
- Email marketing
- SMS automation
- Reputation management
- Membership sites
- Booking calendars
- Pipeline management
Instead of paying for different tools like ClickFunnels, Mailchimp, Calendly, and Pipedrive separately, HighLevel consolidates them into one ecosystem—saving users thousands annually.
💰 HighLevel Pricing Plans (2025 Updated)
As of 2025, HighLevel offers three main pricing plans:
🥇 1. Agency Starter Account – $97/month
Perfect for solo entrepreneurs or freelancers who want to explore HighLevel’s power without a hefty investment.
Features:
- 1 sub-account (for personal or client use)
- Unlimited funnels, contacts, and users
- Email and SMS marketing
- Drag-and-drop funnel builder
- Calendar and booking system
- Sales pipeline management
- Mobile app access
🔎 Best for: Freelancers, startups, or testing HighLevel before scaling.
🥈 2. Agency Unlimited Account – $297/month
This is HighLevel’s most popular plan, offering everything in the starter plan plus unlimited client accounts.
Features:
- Unlimited sub-accounts (ideal for multiple clients)
- Branded desktop app (agency logo & domain)
- API access
- Automation workflows
- Affiliate manager
- Advanced reporting
🔎 Best for: Established agencies with multiple clients or services.
🥇 3. HighLevel SaaS Pro Mode – $497/month
This premium plan turns your agency into a white-label SaaS company, allowing you to resell HighLevel under your brand.
Features:
- Everything in Unlimited plan
- SaaS Mode activated
- Automated billing for clients
- Stripe integration for client payments
- Resell SMS, email, and other services
- Built-in onboarding and support automation
🔎 Best for: Agencies looking to launch their own SaaS platform using HighLevel’s infrastructure.
🎯 What’s Included in Every HighLevel Plan?
Regardless of the pricing tier, all plans include:
| Feature | Availability |
|---|---|
| Funnel & Website Builder | ✅ |
| CRM & Pipeline Tracking | ✅ |
| Email & SMS Marketing | ✅ |
| Appointment Booking | ✅ |
| Automations & Triggers | ✅ |
| Membership & Course Sites | ✅ |
| Call Tracking & Recording | ✅ |
| Facebook & Google Ads Reporting | ✅ |
| Mobile App Access | ✅ |
🔍 HighLevel Add-On Costs
Though the core platform is packed with features, you might need additional credits or services, especially for client campaigns.
📱 1. Email & SMS Credits
HighLevel uses Twilio for SMS and Mailgun for email, both of which incur separate charges.
- SMS: ~$0.0075 per message
- Email: ~$0.001 per email
🧠 Tip: You can pass these costs onto clients in SaaS Mode.
🎨 2. Custom Zapier Integrations
- Free for basic usage
- Advanced workflows may require a paid Zapier account
💼 3. White-Label App (Optional)
If you want a mobile app under your brand name:
- Starts at $497 one-time setup + $50/month
👩💼 4. Dedicated Support & Training
- Additional training programs may cost $297–$997, depending on depth.
📊 Is HighLevel Worth the Cost?
✅ Pros:
- Replaces multiple tools (saves $500+/month)
- Unlimited client accounts (Agency plan)
- SaaS resell opportunity
- Scalable and automated
- White-label branding
❌ Cons:
- Learning curve for new users
- Requires Twilio & Mailgun integration
- No free plan (only 14-day trial)
🧮 HighLevel vs Competitors
| Platform | Monthly Cost | Client Accounts | SaaS Resell | White Label | Notes |
|---|---|---|---|---|---|
| HighLevel | $97–$497 | ✅ Unlimited | ✅ Yes | ✅ Yes | Best all-in-one agency tool |
| ClickFunnels | $147–$297 | ❌ Single | ❌ No | ❌ No | Focus on funnels only |
| ActiveCampaign | $29–$149 | ❌ Single | ❌ No | ❌ No | Great for email marketing |
| Kartra | $99–$499 | ❌ Limited | ❌ No | ❌ No | Limited funnel control |
| HubSpot | $45–$800+ | ✅ (Pro+) | ❌ No | ❌ No | Best for enterprise CRM |
🔎 Verdict: HighLevel offers unmatched value for agencies and entrepreneurs looking to scale fast.
🚀 How to Get Started With HighLevel
- Visit the official site: https://www.gohighlevel.com
- Sign up for a 14-day free trial
- Choose your pricing tier
- Connect email/SMS providers (Mailgun, Twilio)
- Launch your first automation or funnel
💡 Bonus Tip: HighLevel offers templates and marketplace tools to help you launch faster.
🧠 Expert Insights: How Agencies Maximize ROI with HighLevel
Agencies using HighLevel successfully often:
- Package services into monthly retainers
- White-label the platform as their own
- Upsell SMS, email credits, and features
- Use funnels + automation to generate leads on autopilot
- Offer dashboard access as a service for clients
❓ Frequently Asked Questions (FAQs)
Q1. Can I try HighLevel for free?
Yes, HighLevel offers a 14-day free trial with full access to all features.
Q2. Do I need to pay for Twilio or Mailgun separately?
Yes. Email and SMS features require integration with these services, which have their own pricing.
Q3. Can I use HighLevel for just one business?
Absolutely. The $97/month plan is ideal for single use.
Q4. Is there a lifetime deal for HighLevel?
As of 2025, HighLevel does not offer lifetime deals—only monthly and annual subscriptions.
Q5. Can I cancel anytime?
Yes. All plans are month-to-month, and you can cancel without penalty.
🧾 Final Thoughts: Is HighLevel Worth the Cost?
HighLevel is not cheap upfront, but when compared to stacking multiple tools (like ClickFunnels, Mailchimp, Calendly, etc.), it can save you thousands of dollars annually. If you’re a marketing agency, SaaS entrepreneur, or digital strategist looking to scale your business, HighLevel’s pricing is more than justified.
✅ Recommended for:
- Digital marketing agencies
- Freelancers with multiple clients
- SaaS entrepreneurs
- Course creators
- Consultants
📝 Summary Table: HighLevel Pricing
| Plan Name | Monthly Cost | Client Accounts | SaaS Mode | White Label |
|---|---|---|---|---|
| Starter | $97 | ❌ (1 Account) | ❌ | ❌ |
| Unlimited | $297 | ✅ Unlimited | ❌ | ✅ |
| SaaS Pro Mode | $497 | ✅ Unlimited | ✅ | ✅ |
💡 Pro Tip: You can recover the HighLevel subscription cost with just one client if priced correctly.
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